Author: Susan Gygax

  • How to Build a Bland Professional Brand in 2024

    (lessons I’ve learned from my phone as an executive recruiter)

    I find people fascinating.

    As an executive recruiter, this serves me well.

    Every recruiter – not just the really good ones, but definitely them – knows that curiosity is the single most important ingredient in a conversation.

    I think it applies to all conversations – first dates to teacher conferences to professional networking – curiosity makes all of us better communicating because it requires us to listen.

    Which is the second thing a great recruiter does – actively listen.

    But, I digress.

    My career, maybe like yours, has grown over decades

    My career, which may be like yours, has grown over time. And, as my salary and titles grew, so did my responsibilities.

    Which was fine by me, I didn’t expect to get one without the other.

    I was often asked to lead projects and initiatives that weren’t typical for my position.  Special projects and promotions led to having a bigger impact.  And, they all helped move me along the career ladder.

    Sometimes, my personal life would take the hits.

    In 2017, I was standing in line with my family at Disney when my phone rang.  It was the COO.  I took the call.

    Why did I feel compelled to take the call?  Duty? Loyalty? Possibly boredom from the line standing.

    Nonetheless, only upon reflection did I realize that I took the call because I didn’t want to be seen as someone who couldn’t handle her responsibilities.  And, yes, I had my Out-of-Office on as well as back up staff in place.


    You climbed the ladder, but didn’t like the view

    If you have climbed the proverbial career ladder in a suit and heels or maybe in a lab coat and latex gloves or even at your computer and a pair of blue blockers.

    But you climbed it – only to realize that you were disappointed by the view. Not that you didn’t appreciate the view, you did.  But it was somehow not as fulfilling as you imagined.

    It lacked, well, you.

    All of you didn’t make it all the way to the top.

    There were small – invisible to anyone else – pieces of you scattered on the ladder’s rungs.

    Ew, who is going to clean that up?

    I realized that I had given up parts of myself that I really liked for the sake of trying to fit a mold of what I was told I needed to be.

    And, as an executive recruiter, I’ve spoken with hundred (thousands?) of leaders over the years who have struggled with this problem too.


    Here’s few lessons I’ve learned from my phone on building a bland brand.

    Leaders who don’t take credit for what they do during an interview

    You may struggle with We-itis, though I don’t think it’s been officially diagnosed as a medical condition,

    While I celebrate the way in which many leaders bring the “we” into every conversation. During an interview is a critical time to be clear about I vs We vs They.

    What exactly did you do?  Did you originate the idea and lead the project?  Then “we” didn’t, you did.

    Without intention and quite a bit of practice, you are building an oh-so-vanilla brand by trying to play nice.

    I’m not suggesting that you take credit for things are not yours, but for the love of cheese and crackers, please take ALL the credit when it is.

    And, celebrate equally hard when others do the same.

    Leaders who scale back their authenticity

    I’m not suggesting that you stroll up to your workplace without the appropriate attire. The lesson we all learned in 2020: always, always put on pants.

    I’m also not suggesting that you disregard the common workplace guidelines or your specific workplace guidelines of good behavior.

    In reality, those guidelines can be summed up in one word, respect.  Respect, by the way, is widely available, it never runs out and it doesn’t cost a cent.

    In addition to respect, I am suggesting that you listen to the voice who quietly tells you that you are no longer in sync with who you are and aspire to be.

    That discomfort or discontentment isn’t a signal that you aren’t grateful.  It’s a signal that you’ve outgrown your current self.

    Make your lived experiences, your education (what was caught and what was taught), your accomplishments visible to others because these unique aspects of you bring out the color to your professional brand.

    Pretending to have it all figured out

    The final lesson I’ve learned from my phone is that no one has it all figured out.  In part because developing a strong professional brand is a journey rather than a destination.

    Giving yourself permission to explore, experiment and get feedback is all part of building an authentic brand.

    The single most important ingredient is the promise you make to yourself to show up as you (flaws and all) and then de-cide (from the Greek, to cut) on who you are becoming.

    Nothing bland about that.

    Now get out there.

    You’ve got this.

  • How to End a Bad Interview (Without ending your chances to get hired)

    You can’t outrun a bad interview.

    It’s happened to me.

    I’m sure it’s happened to you too.

    A bad interview.

    You’ve been looking forward to this conversation

    You’ve prepped your questions

    Did your research

    Anchored yourself in your previous successes

    And in a flash, you can see all the promise of this position crumbling before your eyes.

    At least that’s how it feels.

    We all have bad days

    But bad interviews, nah.

    No one wants to deal with those.


    When you show up to a phone, Zoom or in person interview, you’re ready.

    And, it’s fair to expect the interviewer to be ready.

    You made it this far in the process already,

    And you think, “surely, they wouldn’t waste their time or mine”….

    If that thought crosses your mind, you may be facing a bad interview.


    If you’ve been around for a bit you may have heard me say this and if you haven’t, I’m glad you’re here to hear it:

    Solve the right problems in the right order.

    Solving the right problems in the right order is a powerful principle for many situations in our professional and personal lives.

    It requires us to look more objectively and consider what would give us the best possible results.

    And, it the case of more complex situations, it builds momentum and fuels our motivation.

    In the case of a bad interview, there are a couple things you can do.

    Is it a technical or human problem?

    If it’s a technical problem, solve that first.

    If it’s something you can turn off and turn back on – thanks to Dwayne Johnson in Skyscraper for making it universally acceptable to solve technical glitches with the click of a button.

    If it’s a human problem…thaaat’s a little tricker.

    Bad interview signals (Zoom version)

    • A person who keeps looking down (presumably at their phone)
    • A person who glances off to the side (presumably at another screen with their emails)
    • A person who turns their camera off and on or just remains off screen

    Bad interview signals (all interviews):

    • A person who shows up late and looks distracted
    • A person who shows up disgruntled
    • A distracted or disengaged interviewer even after the first couple of minutes
    • Attitude that creeps into their voice or shows up on their face

    There isn’t enough sparkle in your personality or power in your story to adjust something you can’t control.

    All of these are show stoppers.


    How to Take control of a Bad Interview

    First, take the focus off yourself.

    That may sound counterintuitive.

    You may be thinking that if you keep talking then you are taking the pressure off the other person to have to do anything except listen.

    But listening is the MOST important thing for an interviewer to do.

    And if they aren’t doing that, what’s the point?

    There are two things you can do instead.


    Now that you’ve taken the focus off yourself, there are two simple ways you can address the current situation without blowing your chances at the company.

    Option 1: pause

    The power of the pause is real.

    Seriously, just stop talking.

    It’s going to be uncomfortable.

    You can handle being uncomfortable for a few seconds.

    Then, offer to give them a few minutes to take care of something:

    • Answer the text
    • Respond to the email

    Whatever IT is that’s causing them to be distracted in the moment.

    Option 2: offer to reschedule and get the date

    If you’ve tried the pause or if it’s so distracting that your ability to concentrate is suffering, offer to reschedule gracefully and with kindness.

    “I noticed that I may have lost your attention for a minute. Is there something specific you’d like me to clarify or would you prefer to reschedule this conversation at better time?  I’m available on…”

    _________________________________________________________________________________

    It’s not you, but it’s about you.

    As a leader, you have been able to develop high performing teams, right?

    And one of the most critical aspects of leadership is interpersonal skills.

    And one of the most critical aspects of interpersonal skills is authenticity.

    You are authentically gracious and empathetic, tap into those traits and take control of a bad interview.

    Get out there.

    You’ve got this.

    Sue

    P.S.  Please take a few minutes to acknowledge that it’s disappointing and frustrating, but don’t bad mouth the interviewer.  You may be surprised how quickly those off-hand comments can travel to the person/people you don’t want them to.

  • How to be a Good Giver on LinkedIn (Part 2)

    Did you create your 31 Things List?

    Your 31 Things List is a simple strategy (from the last newsletter) that you can use to eliminate the idea that you have nothing to say on LinkedIn and create in it’s a place a thought leadership strategy.

    Pump the brakes, Sue

    If you’re like me and don’t always feel like searching for something, I’ll summarize the WHY behind the WHAT and HOW.

    First, there are 2 big reasons WHY you should create your 31 Things List.

    Reason 1: Your common knowledge isn’t common.

    I was speaking with a client recently who wasn’t sure if what she had to say would be perceived as valuable.

    If you’re wondering the same thing, consider doing this:

    Think about 5 work colleagues/professional friends who do something similar to you.  It’s very likely that you have lots of knowledge in common…

    Yet, even in that scenario you have UNCOMMON knowledge related to:

    • Your lived experiences
    • Your specialized knowledge in the field
    • A class or certification or article you attended/achieved/read
    • Your individual interests and priorities

    I’m confident that in a small circle of colleagues, you could stand out with uncommon knowledge…

    IMAGINE how compelling your knowledge would be to those who are aren’t in your immediate circle.

    Reason 2: Your 31 Things List Eliminates Excuses

    “I don’t like to post my own stuff”

    “I don’t have time”

    These are two popular excuses WHY leaders don’t build their thought leadership on LinkedIn.

    Consider this:

    Thought Leadership is the ideal strategy to build Know, Like, Trust (KLT) and it’s one of the most effective ways that you are making yourself Easy To Find and Memorable.

    Take advantage of being one of the few of your peers who is leveraging LinkedIn, a worldwide platform, to grow your network and your career.

    LinkedIn™ will prioritize your content to your first connections (another great reason to expand your network).


    Now for the WHAT…

    Create a Strategy to be a Good Giver

    The largest social network for professionals + a simple framework = an effective thought leadership strategy.

    First, the Social Network:

    There is no bigger social network that focuses specficially on the professional market and its growing rapidly at a rate of 3 new members every second. (statistic from LinkedIn Pulse, May 2023)

    Enough said.

    And the Simple Framework

    You guessed it: your 31 Things List

    Commit to a fifteen-minute investment to write down 31 ideas for posts that matter to you.

    Here’s a few prompts to get you started:

    • I know how to…
    • I enjoy…
    • I’m good at…
    • I can show others how to…
    • I understand that…
    • I’m a good…

    Got your list?  You are now ready to be ahead of 96% of LinkedIn™ members – good on you!


    Now for the HOW

    How are you going to share all that know-how?

    There’s quite a few ways you can engage on LinkedIn.

    Types of Posts

    Organic Content

    Virtually all of the organic posts on LinkedIn are text, photo/graphic, video or a combination thereof.

    You can try different types of posts to see what works for your audience.

    And, remember, vanity metrics do not mean that you aren’t getting noticed by your ideal audience (lurkers are always there).

    Repost

    Did someone in your industry or network post something you really enjoyed?  Great!  Repost to your network.  Not only will you score “likeability” points with them, you’re sharing knowledge that people in your network will benefit from.

    Reacting and Commenting

    Schedule time (no more than 15 minutes is required) to go through your feed.  And, if you want to avoid some of the “why-am-I-seeing-this” posts, click the grey bell on members’ profiles that are of interest to you (when it’s available) to be notified when they post.

    Contribute to Collaborative Articles

    The AI generated articles is a relatively new way LinkedIn™ is engaging its community.

    This is useful “How To” guide from LinkedIn on viewing and contributing to these articles.

    ______________________________________________________________________________________

    Choose two of the options above and Boom! your journey to being a good giver.

    ______________________________________________________________________________________

    You’ve got the WHY, WHAT and HOW

    You’ve got what you need to be a good giver on LinkedIn™.

    Get out there.

    You’ve got this.

  • How to be a Good Giver

    I’ve been playing holiday instrumental music while writing.

    I’ve watched 2 Christmas movies. 

    What I really love about the holidays though

    is that they are all about giving.

    Even on LinkedIn™.

    If it’s true that it’s better to give than receive, why do so many leaders avoid giving?

    I admit it, I was a lurker on LinkedIn™ for a long time.

    I was an active user as part of my job, but I didn’t post.

    EVER.

    Of the over 1 billion (yes, billion!) people on LinkedIn, only a small percentage post (a recent report puts the number at 4% of members).

    LinkedIn is the world’s largest professional social network.

    It’s reach is worldwide.

    There is no bigger social network that focuses specifically on the professional market and it’s growing rapidly at a rate of 3 new members every second. (statistic from LinkedIn Pulse, May 2023)

    And, there’s great news for those in a career transition.

    As LinkedIn continues to grow, so does the number of users who rely on it to find new jobs.

    Many job seekers are successful. Confirmed hires have increased by 88% year-over-year in 2022 (LinkedIn, August 2022).


    If networking is when you make an ask then thought leadership is when you give away your good stuff.  (Susan Gygax, 2023)


    With all of these positive things happening on LinkedIn, why don’t leaders post? 

    This isn’t an exhaustive list; however, you may find yourself in it. 

    1. Fear of Judgement:  You may hesitate to post on LinkedIn because you don’t want to be judged by your professional network.  You may worry about how your posts may be perceived or fear negative comments.
    2. Maintaining Privacy: You want to maintain your privacy (i.e. keep your lurker status).  This was my favorite excuse.  LinkedIn™ is a professional networking platform, and you may prefer to keep you professional life simple and separate from your personal life. 
    3. Lack of Confidence: You worry about not being knowledgeable or educated enough to post. Posting requires putting yourself “out there” and sharing insights, ideas, or opinions with a professional audience.

    Not convinced it’s time to be a good giver?   

    As any marketer will tell you, the Know, Like, Trust (KLT) strategy of marketing remains as true today as they did when Bob Burg first wrote about it in 1994.

    One of the most successful ways you can build your KLT strategy on LinkedIn™ is to be a good giver.


    How Do You Get Started?

    I heard this statement recently and I think it drives the point home:

    Your common knowledge isn’t common.

    The knowledge, skills, and abilities you have earned and learned over decades in your field is your thought leadership anchor

    Like an anchor, it will keep you in one place and combat the winds that may steer you off course.

    So, let’s get started…

    This is going to be fun…really it is.


    Your 31 Things List is your Thought Leadership Anchor

    Take out a piece of paper or your phone or tablet or laptop and write down your 31 Things List

    Thirty-one things that you do well and enjoy doing.

    Why 31?  Because even if you posted every day for a month, you would have something new to post about and the next month, you can start at number 1. 

    You may not post for 31 days in a month.

    I am; however, eliminating the idea that you have nothing to say. 

    This will take you about 15 minutes. 

    A fifteen-minute investment and you have 31 ideas for posts that matter to you.

    Here’s a few prompts to get you started:

    I know how to…

    I enjoy…

    I’m good at…

    I can show others how to…

    I understand that…

    I’m a good…

    Got your list?  You are now ready to be ahead of 96% of LinkedIn™ members – good on you!


    Final Thoughts

    Take advantage of being one of the few of your peers who is leveraging this worldwide platform to grow your network and your career.

    LinkedIn™ will prioritize your content to your first connections (another great reason to expand your network).

    And, the platform rewards educational content.  The LinkedIn™ algorithm does not want your content to be viral (another great reason to avoid focusing on vanity metrics).

    You’ve got what you need to be a good giver on LinkedIn™.

    Get out there.

    You’ve got this.

  • How to Make Getting Hired Easier

    Even if you’ve been at it for a while.

    Getting hired in 2023 is hard.

    I typed out that sentence and stared at it. 

    And then I did something that I’ve been doing since I was a little girl.

    No, not staring at a computer screen.

    I asked myself why.


    Asking Why is a big part of who I am.

    Or so the story goes.

    As a little girl, I often sat on our dishwasher, it was a green one that opened from the top.  It didn’t even work.  My mom used it for extra counter space. 

    I would sit on it and talk to my Mom.

    Apparently, asking why…a lot.

    Fast forward to 2023, and I’m still asking why (and still sitting on counter tops because it makes me feel like a kid again – don’t knock it till you try it).


    Why is getting hired a hard problem to solve?

    Without pointing fingers or placing blame.

    It seems like a simple equation.

    There are plenty of capable and talented people available.

    Companies want to hire capable and talented people.

    1 + 1 = 2

    Easy.

    Not so fast says my recruiter brain.

    Budgets come into play.

    Work locations have to be considered.

    There’s also lifestyles and company culture and business priorities.

    Then toss in

    Work styles and leadership styles and work wear styles (I have plenty of suits languishing in my closet, they won’t see the light of day any time soon).

    There are so many factors to consider and not a singular “right” answer.

    So, no – 1 + 1≠  2

    No wonder it’s hard.


    Now what?

    You and I could talk about why it’s hard to get hired for a long time.

    Possibly without resolution.

    That’s why making getting hired easier is the reason I write this newsletter.

    Rather than suffer like my unworn suits trying to figure out all the whys the problem exists,

    I offer this alternative:

    Solve the right problems in the right order and celebrate victories along the way.


    If getting hired is the goal, what do you need to do first?

    • It’s not updating your resume
    • It’s not beefing up your LinkedIn profile
    • It’s not calling your former boss

    It’s the hardest part of a job search

    You have to decide.

    Decide what exactly you want to go after

    The meaning of the word “decide” comes from the Latin word, decidere, which is a combination of two words: de = ‘OFF’ + caedere = ‘CUT

    Yep, when you decide you are cutting off something(s)

    Like when you decided to:

    • Get married
    • Accept the offer for your last position
    • Buy the car
    • Take the vacation

    You cut off the other options by virtue of the act of making a decision.


    It’s scary because the outcome is unknown.

    But, what isn’t an unknown….is you.

    I’ve repeated this phrase often lately:

    Self-reflection guides career direction.

    What do you want to do next?

    The more clear and specific you can be in your decision, the less likely you’ll be rattled by the actions and reactions of others.

    Right now, some of you are looking for the list of the things to do.

    Because

    Deciding is HARD.

    Your very first step in making your job search easier is to decide. 

    The even better news is that you can change your mind. 

    But first you have to make a decision and then you take steps in that direction.

    It’s November 2023, you’ve got about 5 active weeks and then things are (most likely) going to slow down.

    The choice is yours.

    What do you want to do next?

    You get to decide.

    Get out there.

    You got this.

  • How to Avoid Regret after Accepting an Offer

    “If I had taken longer to think about what I wanted to do, I wouldn’t have taken that job”.

    When she said it, I felt it.It was an emotional gut punch.BecauseWhen you decide to resign in the first 6 months from a position that you were so excited about, you can’t help but think about the dozens of micro-decisions you made before accepting the offer. They are like those tiny flicks on the side of your head from your sibling when the parental figures weren’t looking.You can only ignore them for so long.When it comes to those micro-decisions,you can’t help but think, I should have known better.It can happen to anyone

    • Ignore the yellow flagsGet tunnel visionLook for the reasons to say, yes
    • After all,Great leadership positions aren’t sitting around waiting to get plucked up and there is the World of the Unknown Future to consider.During the interview process, you may have thoughts like:

    • This may be the best offer I can getI can make this workI’ve been at this too long and I want to work on something besides getting a job

    When did it go wrong?Some would say when the interviews started and the cautionary flags starting waving.Some might suggest that you had too much confidence in your ability to get others to do something they didn’t want to do.Others might say that sometimes you just don’t know until you get there.Those all sound good.They all may be partially true. But they aren’t going to get you into a job you love.My football analogy to help make a pointThe best defense is a good offense.The adage has been around longer than me, but not all adages hold upso let’s break it down.A defense is what you are guarding against.  It’s what you’re protecting or shielding.An offense is what you are actively advancing towards. It is the collection of actions you’re executing to move forward.When executives find themselves in the unfamiliar territory of an extended or unanticipated job search, they will often make use of typical offensive strategies

    • Your referral networkYour former colleagues/bossYour online job searchYour executive recruiter network
    • Together they can be a great offense because you’re taking steps towards a desired outcome.But it’s only half the equation.You probably already know that the winningest teams have both – a great offense and a great defense.When it comes to making a smart career moveWhat makes a great defense?If a great defense are the things you are protecting…What are you protecting during your job search?  It could be your time, your mindset, and your energy to name a few.In practical terms, it can look like this:

    • Being very clear about your professional non-negotiablesNot spending time on unnecessary resume rewritesNot reading the latest headline designed to instill worry and anxietyNot wasting your energy on the confidence stealing activities of woulda, shoulda and couldaNot measuring your value against the last not interested email you received
    • Just like the winningest teamsIt all starts with your strategy1.     Taking inventory of your skills, strengths, talents, and experiences2.     Evaluating what types of companies are desirable to you at this stage in your career (you’ve lived, you’ve learned, now make it work for you)3.     Creating a plan4.     Execute and iterateMany executives are doers and want to jump the hurdle of a job search so driving an offense feels like the best thing to do.The smarter move is to create a strategy that understands both sides of the ball are necessary to put yourself in a position for the most wins.You never see a winning team without a strategy – trying hard is not a strategy.You never see a winning team without a coach – someone who is investing in your win.You never see a winning team without dedicated practice – it makes execution much more effective.BecauseMastering your career move requires a strategy that gives you a great offense and a great defense. Get out there.You got this.

  • How to Have a Killer Resume

    That answers the only question readers are asking themselves

    I have a confession.I’ve never been a fan of one-size-fits-all…With the exception of the poncho that I permanently borrowed from our daughter. Since ponchos are blankets with a hole in the center, the honest answer to, “Does this look good, honey?” is “Well, it doesn’t look bad”. Because if something is trying to fit the most people it can, it usually results in a mediocre, middle of the road result.But, When It Comes to ResumesYou have limited time, resources and frankly, patience for creating a resume that stands out from the crowd. Which is why most people use the same resume in their job search.And, that can lead to ho-hum results.Let’s talk basics.The Bottom LineWhether you decide to have one resume or make some adjustments based on the position description, that’s up to you.Three mediocre resumes isn’t more effective than one mediocre resume.I don’t want to convince you one way or the other.I’d rather ask you a question:What is the Purpose of Your Resume? Whether you have one killer resume or an array of resumes that require a strict naming convention, it’s paramount to your success to understand this job search truth:Decision makers are only asking themselves ONE QUESTION:Will this person solve the problem I have?That’s it.And, your resume has ONE JOB:Get the person reviewing it to be interested enough to want to know more about how you can solve their problem.Do you need more than one resume?In my experience, the answer is, it depends.The more clear you are on what you want to do NEXT – which is very different from explaining what you already did – the less likely it is that you need more than one resume.Hence, resume rewrites abound because this is hard, internal work. Time-tested GuidelinesBelow are a few time-tested guidelines that can go a long way to creating that one or multiple killer resume(s).1.     Skip the “2 pages” RuleIf you are a leader, executive or professional with more than 10 years of experience, skip the “only 2 pages rule”.It’s dated advice.NO recruiter anywhere has NOT called someone because their resume was 3 pages instead of 2.Content>LengthThat brings us to #2:2.     Outcomes focused ContentHaving looked at gobs of resumes over the years, very few of them are written in outcome language.·       Instead of: I have Advanced knowledge of leading-edge solutions in the area of organizational transformation.·       Try:  I have led 3 high-profile organizational transformation projects in the last 3 years which led to a 10% increase in employee engagement, 15% decrease in turnover and a newly adopted succession planning process.Bottom line: Show me, don’t tell me.And,3.     Make it Easy to ReadRecruiters are busy.Decision makers and hiring managers are busy.The fancy graphics and testimonials and strengths overview are nice, and completely unnecessary.Should you do it? Sure, if it is an authentic expression of you.Do you have to do it? Nope.Those things fit comfortably in the nice-to-have category.Do you know what’s in the must-have category?Your resume must be easy to read.You can use a normal size font (a too small font is often used to keep within the 2 pages rule)Use of white space (no one wants to struggle to read the resume)And, because being better is leverage…4.     Provide Employer ContextTwo or three sentences about your employers so that the reader has context for all of your great work.Just don’t let your resume(s) be a ponchothat leaves people thinking, “well, it’s not bad”.Use these guidelines to put you on the path to a building a killer resume or resumes. You’re not mediocre, and your resume(s) shouldn’t be either.Get out there.You’ve got this.

  • How to Follow up after an Interview

    (without feeling like a pain in the neck)

    Of course, you should follow up, but HOW?

    Should you follow up with a recruiter or decision-maker after your interview?

    Yes.

    So says everyone with a heartbeat.

    …Your friend

    …Your old boss (your previous boss, I’m not saying your boss is old)

    …Your HR friend

    …Your I-read-it-online neighbor

    Follow-up is good ol’ common sense.

    So it’s not really a question of IF, but HOW?

    Things I’ve read (and you probably have too):

    • Write an email. Be professional and brief. And, be sure to include the job you applied for and your contact information.
    • Leave a voice message.

    (Psst…In the age of Zoom meetings, don’t end a Zoom interview without getting the interviewers’ contact number!)

    As my Grandfather used to say, if I had a nickel for every time (someone DIDN’T get a contact number), I’d have a lot of nickels. Grandpa jokes are just Dad jokes that have been around longer.

    • Send a second email

    All these activities fit into the “Sure, do that” Category

    But, it’s kind of like looking for the type of degree your doctor has, it checks a box.

    If you really want to stand out

    And this is a job you really want at a company you really want to work…

    Then W.O.R.K. I.T.

    What Other Relevant Konnection IThere? (misspelling aside, it’s an easy-to-remember acronym)

    If you’re doing those other things and not getting anywhere (like 99% of the people who also do them) try these tactics:

    1. Send 3 – 5 people at the company who are active on LinkedIn an invitation to connect (preferably those in leadership positions). Whether or not they connect, you can follow them.

    And, you get bonus points for clicking their bell to be notified when they post.

    Then: Like, comment, repost.

    Liking a post is good,

    Commenting on a post is better.

    Or, repost with a comment

    Goal: become visible (and more likable) to them

    1. Check your network.

    According to LinkedIn, just 39% of people ask their network for introductions.

    Interested in a competitive edge? Be one of the 39%.

    Ask your network for an introduction to someone at the company and then schedule a brief call.

    Goal: create a dialogue (not asking for the job) with people at the company.

    This is your chance to make a great first impression with people who may be your

    colleagues. It’s a win-win.

    1. And, about that email follow-up you’re probably doing already…

    You could be a ho-hum email writer, just checking in on the status of the position….

    I almost fell asleep writing that.

    Instead, you can continue to show up with your thoughtful input and comments.

    Is something happening in their business?

    Did they win an award, attend a conference, hire a new leader, expand their product line, post a blog, or get ranked for something in their industry?

    Did the interviewer(s) mention something good was happening in their world? Send a follow-up message asking about it.

    Did you see an article you know they’d appreciate? Share it.

    That’s the stuff that gets you noticed.

    If you’re thinking: I don’t want it to look like I’m trying too hard.

    Why?

    Everyone enjoys a compliment and genuine interest in their world. As long as it’s sincere (good recruiters can often tell if you are being real or the sticky sweet fake nice).

    The recruiter knows you want an update.

    What they don’t know, unless you show them, is how smart, cool and savvy you are.

    Send the email or connect on LinkedIn or schedule a call –

    All three of them have a desirable outcome:

    • Create a dialogue
    • Demonstrates follow through
    • Adds value

    Because

    Even after the interview is over, you can cast a long shadow (which is to say, be hard to forget).

    Now get out there.

    You’ve got this!

  • How to Bust Out of the Candidate Pack

    Recruiting is a numbers game.

    I’ve heard this many times from all sorts of people during my 2 decades in recruiting.

    People say it confidently.

    It’s a matter-of-fact statement.

    And, others repeat it.

    When something is a given, we don’t waste our valuable time and attention questioning it.

    But maybe we should.

    What’s inside:

    1. A contrary opinion to the recruiting numbers game
    2. The realities of today’s job search
    3. The 3 things you can do to bust out of the pack

    What if recruiting ISN’T a numbers game?

    What if by reducing the exchange between supply (people available to do a job) and demand (companies’ need for people to do said job) to only the numbers, we are all set up to lose?

    Companies lose when they:

    • Focus on the efficiencies at the expense of personalization (no, putting my name in the greeting doesn’t make it personal)
    • Implement systems where people should be (I love a good system. Sometimes I have overcorrected).

    Quantitative measurements of success can promote the wrong model (i.e. a KPI measuring outreach alone)

    • I would much rather my highly skilled recruiting team find 4 highly qualified candidates(outcomes) than tell me they made 104 contacts (activities).

    The Realities of Today’s Job Search

    And, while companies are crunching the numbers,

    People are trying to beat them at their own game.

    • Keyword stuffing resumes
    • Applying for jobs in the hundreds

    Recently I’ve seen people who say they have applied for thousands of positions

    Experienced, successful professionals waste valuable time applying for lots of positions

    They lack a focus on what they truly excel at and are just trying to beat the system that they feel is rigged against them.

    How many “not interested” responses can one person receive before they wonder if it IS them?

    (It’s not, but is human nature to consider it)

    The Tension is Real

    When companies are actively hiring, there is a tension between innovation and standardization that may ALWAYS exist in an organization.

    In my experience, there is a balance to be found between these two opposing forces.

    And when companies are faced with this tension along with the current application numbers in the hundreds and even thousands, it perpetuates the problem.

    In an effort to solve this tension, companies pursue technology and processes to do the many dozens of things required of them once someone applies.

    But yet —

    Great candidates get lost in the digital stack of resumes

    And

    People feel pressured to create the PERFECT RESUME for every job.

    No wonder we’re all exhausted.

    The Most Effective Way to Get Noticed:

    1. Plan: Be strategic
    2. Position: Be memorable
    3. Pursue: Be personal

    Plan: Be Strategic

    Plan your work and work your plan

    This age-old adage helps create focus and set your intention.

    And you are less likely to be tossed around by the waves of today’s volatile market.

    This is much more difficult to do than it sounds. It requires inward reflection and asking ourselves what we really want to do. And, then have the guts to look for it and ask for it.

    To start, think about the things you really enjoy and that you’re really good at right now. Not tomorrow, not when you re-invent yourself, now. Right now.

    I promise you, you have more in your hands than you realize.

    Postion: Be Memorable

    I’ve lost track of the number of times I’ve been on LinkedIn and asked myself, “What does this person want to do?”

    I get it – you’ve done a lot of things and you’re really pretty good at them.

    But listing all those things in your LinkedIn headline DILUTES your strategy to be memorable.

    You may already know that recruiters are on LinkedIn a lot, more than many, and much more than most.

    Crafting a headline should be light on clever lingo and heavy on clear language (see step one)

    Pursue: Be Personal

    If you really do want to make recruiting a numbers game, an effective strategy to bust out of the candidate pack is to message your network systematically (more on that here).

    It can feel uncomfortable.

    And you aren’t sure what to say or how to make the ask.

    1. Set up a brief phone call
    2. Make one ask

    Or you can get right to the point and let them know what you are looking for in your message (see your step one).

    This is most effective with people in your small circle.

    I hope that you no longer feel like recruiting is a game that is rigged against you. And, you can replace that adage with a new one:

    You are replaceable, you are not repeatable.

    Now get out there.

    You got this.

    To you mastering your next move,

    Sue

  • How To Get More Interviews in 30 Days

    (without rewriting your resume, changing your LI profile, or spending hours searching for jobs)

    If I say, “networking”

    What comes to mind? 

    “I already did”

    “I am”

    “I tried” 

    “I’m tired” – usually that comes after the trying. 

    If I say, circles of networking

    You may think:

    The 9 circles of H-E-double- ….

    …Wait, no, not that. 

    But, good on you for remembering your required reading assignments.

    Seriously though.

    Let’s dig into what great networking is (and isn’t).

    What’s inside:

    1. Why strategic networking is required

    2. Defining strategic networking

    3. The 3 Circles System

    Just like required reading

    Am I the only one who becomes immediately skeptical as soon as someone says something is required?

    Questions I ask myself (and my husband if he’s in earshot)

    ….why is it required?

    …what’s in it for you?

    …what’s in it for me?

    …should it be required?

    With one notable exception: Shirts and shoes are required at food establishments on the beach.

    I don’t ask why.

    I’m just grateful.

    “Required” can send us back to our high school classroom to look for excuses to get out of it.

    “I don’t have enough time”  is our favorite adult excuse

    Or, “I don’t know the right people”.

    “It doesn’t ever result in anything”…ahhh….

    This is the one I hear from successful professionals who find themselves in the unfamiliar territory of the job search.

    I submit to you that the quality of your results is directly impacted by the quality of your networking.

     

    (LinkedIn study)

    What makes networking strategic?

    1. Structured – 1 desired outcome from every conversation

    2. Systemized – easy to repeat

    3. Simple – fast to complete

    Before we get into the 3 Circles System, I have a smart key for you.

    (This comes directly from my decades of recruiting experience.)

    Every networking conversation is a discovery conversation

    1. State your intention. 

    a. This is an informal, professional discussion.

    b. State clearly your desired outcome.

    2. Take control of the conversation through active listening. 

    a. You don’t need to talk the entire time.  Quite the opposite.  Listen for how they can support you (a referral, a recommendation, an interview, sharing your resume). 

    3. Make the ask. 

    a. Only one ask per conversation. 

    The 3 Circles System  

    Not every relationship is created equal.

    You already know that.

    Now, let’s use it to your advantage

     

    (LinkedIn study)

    First circle: people you know well

    This is your smallest circle

    Focus: friends in the professional and personal realms of your life

    Your college roomie who you can still call up after months, even years, of zero communication and pick up exactly where you left off.

    (Looking at you, A. 💜)

    Tone: This is where you can be the most candid about what you want/need


    Second Circle: people you know

    This is a bigger circle

    Focus: colleagues and acquaintances either 1 removed or someone that you worked with or someone you know casually

    Tone: A comfortable discussion about their current job and company.  Still using the structure above and focusing on your mutual professional world more than personal.


    Third circle: new connections

    Focus: creating a new relationship out of thin air. 

    You’ve done this countless times at your kids’ soccer games, business meetings and when your daughter introduces her new boyfriend.

    You can do this.

    Tone: A professional discussion with one (and just one) desirable outcome

    You get bonus points for doing a little research before the conversation. This will make for a richer discussion.


    The 3 Circles System

    Do it consistently for 4 weeks and check your progress. 

    What’s working? 

    What’s not working?

    What could be improved?

    Like every system, you’ll tweak it over time. 

    Now, get out there. 

    You got this.